Gradient Coffee Roastery

The Brief:

Gradient Coffee Roastery is a hyper-local roastery based out of John’s (founder) garage in Meuller, Texas.

The goal of the rebrand was not to grow the brand, but for the visual identity to feel more in line with his personality - playful & weird, jovial, friendly & fun.

The Great Blue Heron (often spotted in the Mueller Lakes area) was the perfect inspiration for the brand refresh.